Analize

Content analysis is an overview of all media parameters important for you, your company, brand, sponsorship, industry or event. It helps you create, maintain or improve your media image in the public.
Through the media analysis you will learn the answers to the following questions:
– Do the media report on you and how often?
– In which types of media do you appear (print media, television, radio, web portals, blogs and social networks)?
– What media and territorial coverage did the reports have?
– What was the tone of the reports (positive, neutral, negative)?
– How much was your topic/product in primary focus of the media, and how much was it mentioned in passing?
– Which thematic focus of the media is dominant in the media reports?
– How many reports have the media initiated about you of their own accord?
– Who are the most influential actors who create your image?
– What is the relation between marketing investment and gained publicity?
– Which journalists write about you most often?
And much more.

Social media content analysis

Through social media content analysis, we provide an insight into people’s opinion and stances, their emotions and intentions. You will receive data on what social media users think about your company, products, services, campaigns, market, competition, employees, partners… Aside from that, social media content analysis shows on which social networks you or your competition are mentioned most, how often, as well as the tone of the mentions (positive, neutral, or negative).
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Media strategy analysis

The media strategy analysis exceeds merely retelling and interpreting what happened. Through this analysis, we offer an insight into the context of mentions in the media and provide an evaluation of previous activities and advice for continuous improvement of media strategies. The reports contain the interpretive analysis of content, media, target groups, messages, and effects, that is, they provide a detailed and comprehensive overview of media content, while simultaneously delineating clear guidelines for future communication with the media.
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Specialized analyses

An event analysis shows the media success of the organized event and helps with the preparation of the communication plan for future events. An advertising analysis measures the results of paid media activities. Sponsorship analyses show to what extent the company or brand appeared in the media thanks to sponsorship of a certain event or person. Socio-political events analyses present the manner of media reporting on socio-political events like election campaigns, big sports competitions, festivals, etc.
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Media Representation Analyses

Content analysis is an overview of all media parameters important for you, your company, brand, sponsorship, industry or event. It helps you create, maintain or improve your media image in the public. By using quantitative-qualitative elements, we provide you with information important for further planning of media appearances or evaluation of previous activities as soon as possible. An objective analysis of the current state is a precondition of any high-quality strategy.
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